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¿Es real? ¿Podemos ganar? ¿Vale la pena hacerlo?: la gestión sel riesgo y las recompensas en un portafolio de innovación
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  • 2017Meta-analyses of culture’s consequences for acquisition performance35 cited
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2020
Brand experience manual: bridging the gap between brand strategy and customer experience
29 cited
  • 2021Self-Service Technologies (SSTs)—The Next Frontier in Service Excellence: Implications for Tourism Industry28 cited
  • 2020The Effects of Consumers’ In-Store Technology Experience on Perceived Interactivity, Retail Brand Commitment, and Revisit Intention in a Korean Beauty Store23 cited