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Consumer Behaviour in Asia
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Consumer Behaviour in Asia (1998)Consumer Behaviour in AsiaGenerational Differences in Sustainable Consumption Behavior among Chinese Residents: Implications Based on Perceptions of Sustainable Consumption and Lifestyle (2024)Generational Differences in S…Geysers or Bubbling Hot Springs? A Cross-Cultural Examination of Customer Rage From Eastern and Western Perspectives (2016)Geysers or Bubbling Hot Sprin…Recreation for all: providing leisure and recreation services in multi-ethnic communities (2015)Recreation for all: providing…Economic nationalism and cosmopolitanism (2014)Economic nationalism and cosm…Consumer Behavior Toward Goat Milk and Its Processed Products in Malang, Indonesia (2014)Consumer Behavior Toward Goat…Complaint behavior intentions and expectation of service recovery in individualistic and collectivistic cultures (2014)Complaint behavior intentions…The dual impact of traditional and national cultural values on expatriate ethnic groups' attitudes and willingness to buy (2011)The dual impact of traditiona…Acculturation and identity: Insights from second‐generation Indian Punjabis (2011)Acculturation and identity: I…The transformation of food retailing in Thailand 1997–2007 (2009)The transformation of food re…The impact of quality assurance measures on student services at the Japanese and Thai private universities (2008)The impact of quality assuran…Boundary conditions to business relationships in China: the case of selling wine in China (2008)Boundary conditions to busine…Attitude Toward Globalization and Country-of-Origin Evaluations: Toward a Dynamic Theory (2008)Attitude Toward Globalization…Responding to Disaster: Thai and Scandinavian Tourists' Motivation to Visit Phuket, Thailand (2007)Responding to Disaster: Thai …Impedance to Globalization (2006)Impedance to GlobalizationExploring Cross-cultural Differences in Attitudes towards Responsible Tourist Behaviour: A Comparison of Korean, British and Australian Tourists (2006)Exploring Cross-cultural Diff…An inference of gift‐giving within Asian business culture (2003)An inference of gift‐giving w…Convergence and divergence in consumer behavior: implications for international retailing (2002)Imagining Thailand in European Hypermarkets: New Class-Based Consumption in Chiang Mai's ‘Cruise Ships’ (2009)Culture's Consequences (2018)Advances in Consumer Research (2025)Case Study Research: Design and Methods (1984)The Commitment-Trust Theory of Relationship Marketing (1994)Case Study Research (2004)The Role of Brand Management in Emerging Markets (2014)Shifting the Focus from Consumers to Cultural Intermediaries: An Example from the Emerging Chinese Fine Wine Market (2016)Effects of country of origin and importers’ innovativeness in new product trials (2022)A Contingency Framework for Understanding Ethical Decision Making in Marketing (1985)Face and Favor: The Chinese Power Game (1987)The Gift: The Form and Reason for Exchange in Archaic Societies. 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  • 2007Responding to Disaster: Thai and Scandinavian Tourists' Motivation to Visit Phuket, Thailand156 cited
  • 2006Exploring Cross-cultural Differences in Attitudes towards Responsible Tourist Behaviour: A Comparison of Korean, British and Australian Tourists139 cited
  • 2015Recreation for all: providing leisure and recreation services in multi-ethnic communities58 cited
  • 2008The impact of quality assurance measures on student services at the Japanese and Thai private universities58 cited
  • 2003An inference of gift‐giving within Asian business culture46 cited
  • 2016Geysers or Bubbling Hot Springs? A Cross-Cultural Examination of Customer Rage From Eastern and Western Perspectives46 cited
  • 2014Complaint behavior intentions and expectation of service recovery in individualistic and collectivistic cultures42 cited
  • 2009The transformation of food retailing in Thailand 1997–200733 cited
  • 2008Attitude Toward Globalization and Country-of-Origin Evaluations: Toward a Dynamic Theory32 cited
  • 2008Boundary conditions to business relationships in China: the case of selling wine in China32 cited
  • 2011Acculturation and identity: Insights from second‐generation Indian Punjabis28 cited
  • 2006Impedance to Globalization27 cited
  • 2014Economic nationalism and cosmopolitanism26 cited

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  • 2024Generational Differences in Sustainable Consumption Behavior among Chinese Residents: Implications Based on Perceptions of Sustainable Consumption and Lifestyle24 cited
  • 2014Consumer Behavior Toward Goat Milk and Its Processed Products in Malang, Indonesia22 cited
  • 2011The dual impact of traditional and national cultural values on expatriate ethnic groups' attitudes and willingness to buy22 cited