Words in Ads.

Greg Myers

160 citations0/0 files storedCollege Composition and Communication

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Linguistics and Discourse Analysis Linguistic research and analysis Discourse Analysis and Cultural Communication

Abstract

Preface - new! improved!! not tested on animals!!! introduction - the air in your Aero 7 shades whiter beanz meanz Heinz - what makes slogans stick? it is. are you? - sentence types and sentence structure players pleas - puns, associations, and meanings you in the shocking pink shellsuit - pronouns and address bread wi' nowt taken owt - languages and varieties as signs do we have time for a coffee? - conversations and everyday life shall I compare thee to a pint of bitter? - metaphor see above, see above, see above...words and pictures concentrated Persil supports trees - green ads and agency AIDS, ads and them vs. us audiences, effects and REG.

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2005Representing climate change futures: a critique on the use of images for visual communication 2007Visual Metaphor in Advertising: Is the Persuasive Effect Attributable to Visual Argumentation or Metaphorical Rhetoric?2006The alchemy of the upwardly mobile: symbolic capital and the stylization of elites in frequent-flyer programmes 2012How to analyse collective identity in discourse : Textual and contextual parameters 1998Beyond sophistication: dimensions of advertising literacy 2009Rational Versus Emotional Appeals in Newspaper Advertising: Copy, Art, and Layout Differences 2001‘Reason’ and ‘tickle’ as pragmatic constructs in the discourse of advertising 2002A modern history of written discourse analysis

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