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Words in Ads.
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Words in Ads. (1995)Words in Ads.Linguistic Characteristics of Commercial and Social Advertising Slogans (2015)Linguistic Characteristics of…Medicalisation, pharmaceutical promotion and the Internet: a critical multimodal discourse analysis of hair loss websites (2013)Medicalisation, pharmaceutica…How to analyse collective identity in discourse : Textual and contextual parameters (2012)How to analyse collective ide…The political role of government‐sponsored social marketing campaigns (2010)The political role of governm…The effects of the use of English in Polish product advertisements: Implications for English for business purposes (2010)The effects of the use of Eng…English in Product Advertisements in Non-English-Speaking Countries in Western Europe: Product Image and Comprehension of the Text (2010)English in Product Advertisem…Rational Versus Emotional Appeals in Newspaper Advertising: Copy, Art, and Layout Differences (2009)Rational Versus Emotional App…Online social capital: Understanding e-impulse buying in practice (2009)Online social capital: Unders…Language-Mixing in French Print Advertising (2008)Language-Mixing in French Pri…Visual Metaphor in Advertising: Is the Persuasive Effect Attributable to Visual Argumentation or Metaphorical Rhetoric? (2007)Visual Metaphor in Advertisin…The alchemy of the upwardly mobile: symbolic capital and the stylization of elites in frequent-flyer programmes (2006)The alchemy of the upwardly m…Sex Differences in Responses to Probability Markers in Advertising Claims (2006)Sex Differences in Responses …Representing climate change futures: a critique on the use of images for visual communication (2005)Representing climate change f…A modern history of written discourse analysis (2002)A modern history of written d…‘Reason’ and ‘tickle’ as pragmatic constructs in the discourse of advertising (2001)‘Reason’ and ‘tickle’ as prag…Beyond sophistication: dimensions of advertising literacy (1998)Beyond sophistication: dimens…Introduction to functional grammar . By M. A. K. Halliday London & Baltimore: Edward Arnold, 1985. Pp. xxxv, 387. 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  • 2005Representing climate change futures: a critique on the use of images for visual communication382 cited
  • 2007Visual Metaphor in Advertising: Is the Persuasive Effect Attributable to Visual Argumentation or Metaphorical Rhetoric?218 cited
  • 2006The alchemy of the upwardly mobile: symbolic capital and the stylization of elites in frequent-flyer programmes127 cited
  • 2012How to analyse collective identity in discourse : Textual and contextual parameters90 cited
  • 1998Beyond sophistication: dimensions of advertising literacy75 cited
  • 2009Rational Versus Emotional Appeals in Newspaper Advertising: Copy, Art, and Layout Differences75 cited
  • 2002A modern history of written discourse analysis74 cited
  • 2001‘Reason’ and ‘tickle’ as pragmatic constructs in the discourse of advertising74 cited
  • 2006Sex Differences in Responses to Probability Markers in Advertising Claims73 cited
  • 2010English in Product Advertisements in Non-English-Speaking Countries in Western Europe: Product Image and Comprehension of the Text72 cited
  • 2015Linguistic Characteristics of Commercial and Social Advertising Slogans65 cited
  • 2009Online social capital: Understanding e-impulse buying in practice55 cited
  • 2008Language-Mixing in French Print Advertising48 cited

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2010
The effects of the use of English in Polish product advertisements: Implications for English for business purposes
47 cited
  • 2013Medicalisation, pharmaceutical promotion and the Internet: a critical multimodal discourse analysis of hair loss websites47 cited
  • 2010The political role of government‐sponsored social marketing campaigns39 cited