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Strategic Market Management: Global Perspectives
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  • 2017Brand Equity as a Predictor of Repurchase Intention of Male Branded Cosmetic Products in South Africa17 cited
  • 2023The Effect of Sustainable Brand Equity on Customer Satisfaction and Customer Loyalty Using Customer Trust as Mediation Variable17 cited
  • 2018The convergence of environmental sustainability and ocean cruises in two moments: in the academic research and corporate communication16 cited
  • 2013Generic, genuine, or completely new? Branding strategies to leverage new products16 cited
  • 2019The Effect of Brand Equity Components on Automobile Purchase Intention of Consumers in Ho Chi Minh City, Vietnam15 cited
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  • 2022

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Brand Management and the Public and Patron’s Behaviors in the Foodservice Industry: A Comparison between Name-brand Coffee Shops and Family Restaurants
12 cited
  • 2014Marketing strategies for services: is brand architecture a viable way forward?12 cited
  • 2022An empirical analysis of modern employees and their demands. How well-established enterprises cope with their expectations1 cited