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Competing on Value: Bridging the gap between brand and customer value
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Competing on Value: Bridging the gap between brand and customer value (1998)Competing on Value: Bridging the gap betw…Value creation architecture and engineering (2010)Value creation architecture a…The Effect of the Relationship of Brand Trust and Brand Affect on Brand Performance: An Analysis from Brand Loyalty Perspective (a Case of Instant Coffee Product in Indonesia) (2006)The Effect of the Relationshi…Translating Advertisements across Heterogeneous Cultures (2004)Translating Advertisements ac…New technology and the changing role of marketing (2004)New technology and the changi…Understanding the drivers of customer value: The fusion of macro and micromodelling (2002)Understanding the drivers of …The failure of business format franchising in British forecourt retailing: a case study of the rebranding of Shell Retail’s forecourts (2002)The failure of business forma…Corporate branding in the retail sector: a pilot study (2002)Corporate branding in the ret…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)A Model of Market Positioning Based on Value Creation and Service Quality in the Lodging Industry: An Empirical Application of Online Customer Reviews (2014)Interorganizational Performance Management: A Co‐evolutionary Model (2018)Creating Value for the Consumer Through Marketing Communication Tools (2021)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)The interaction of technology in entrepreneurial marketing: an illustrative case from a wine merchant (2006)Qualitative Data Analysis (2008)E-Marketing-A literature Review from a Small Businesses perspective (2010)Reputation: Realizing Value from the Corporate Image (1996)Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation (1999)Brand Orientation: A Mindset for Building Brands into Strategic Resources (1999)The Theory of the Firm and the Structure of the Franchise Contract (1978)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Building Strong Brands (1995)Grundlegung einer allgemeinen Translationstheorie (1984)Translation Studies: An integrated approach (1988)Emotional branding: the new paradigm for connecting brands to people (2002)Insights from Accounting Practitioners on China's Convergence with IFRS (2017)Transcreation as a translation service: Process requirements and client expectations (2017)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)A conceptual framework to measure brand loyalty (2010)
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  • 2004New technology and the changing role of marketing35 cited
  • 2002The failure of business format franchising in British forecourt retailing: a case study of the rebranding of Shell Retail’s forecourts35 cited
  • 2002Corporate branding in the retail sector: a pilot study35 cited
  • 2010Value creation architecture and engineering32 cited
  • 2004Translating Advertisements across Heterogeneous Cultures28 cited
  • 2006The Effect of the Relationship of Brand Trust and Brand Affect on Brand Performance: An Analysis from Brand Loyalty Perspective (a Case of Instant Coffee Product in Indonesia)21 cited
  • 2002Understanding the drivers of customer value: The fusion of macro and micromodelling13 cited

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