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Cited by

• 2014Food packages and communication through typeface design: The exoticism of exotypes74 cited
• 1995Le territoire-produit : étude des frontières cognitives de la marque49 cited
• 2005Identity in Marketing Communications: An Ethics of Visual Representation42 cited
• 2013Semiotizing a product into a brand40 cited
• 2010One, two, three: A practical brand anatomy35 cited
• 2015The structural semiotics paradigm for marketing research: Theory, methodology, and case analysis33 cited
• 2006Unravelling country-of-origin : semiotics as a theoretical basis for a meaning-centred approach towards country-of-origin effects30 cited
• 2015Structures of brand and anti-brand meaning: A semiotic square analysis of reflexive consumption28 cited
• 2010The Semiotics of Education: A new vision in an old landscape27 cited
• 2017‘Selling’ national security: Saab, YouTube, and the militarized neutrality of Swedish citizen identity27 cited
• 2010Glocal gender identities in market places of transition: MARIANISMO and the consumption of the telenovela Rebelde27 cited
• 2023The effect of brand names and logos’ figurativeness on memory: An experimental approach24 cited
• 2011Environmentalists NGOs and the construction of the culprit: semiotic analysis21 cited