Marketing for schools

David Pardey

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Management and Marketing Education

Abstract

Part 1 Strategic management: strategic management, the marketing dimension market positioning marketing planning. Part 2 Understanding the market: understanding market behaviour segmenting the market marketing information systems. Part 3 Getting the product right: what is the product of education? developing new products the product portfolio. Part 4 Developing a promotional strategy: the medium and the message personal selling and sales promotion corporate image and public relations budgeting for marketing.

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2000Assessing School Choice: A balanced perspective 2005Strategic marketing planning in international schools 2012The Research on School Marketing: Current Issues and Future Directions – An Updated Version 2012A New Educational Marketing Mix: The 6ps for Private School Marketing in Iran 2004Marketing informal education institutions in Israel: the centrality of customers' active involvement in service development

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