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Marketing for schools
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Marketing for schools (1991)Marketing for schoolsThe Research on School Marketing: Current Issues and Future Directions – An Updated Version (2012)The Research on School Market…A New Educational Marketing Mix: The 6ps for Private School Marketing in Iran (2012)A New Educational Marketing M…Adopting online taster courses in postgraduate recruitment: the case of a British business school (2011)Adopting online taster course…Strategic marketing planning in international schools (2005)Strategic marketing planning …Marketing informal education institutions in Israel: the centrality of customers' active involvement in service development (2004)Marketing informal education …Assessing School Choice: A balanced perspective (2000)Assessing School Choice: A ba…Principles of Marketing (1972)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Education Reform: A Critical and Post Structural Approach (1994)Developing relationships with school customers: the role of market orientation (2017)THE EVOLUTION OF EDUCATIONAL MARKETING (2017)Case Study Research: Design and Methods (1984)Designing qualitative research (1989)Case study research methods (2000)Managing internal marketing in a New Zealand language school (2008)Marketing Plans: How to Prepare Them, How to Use Them (1989)Perspectives on public relations training in international schools (2005)An analysis of contemporary literature on strategy in education (2008)Politics, markets, and America's schools (1991)Growing Up with a Single Parent: What Hurts, What Helps. (1995)Markets, choice, and equity in education (1995)Testing, Testing, Testing ... Investigating Student Attitudes Towards, and Perceptions of, Eleven Years of Testing and Target Setting (2001)International Parents in Tokyo and the Education of their Transnational Children (2010)Research Methods for Business Students (2003)Research Methods in Education (2007)Business Research Methods (2022)Strategic Marketing for Educational Institutions (1995)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Impact of Education Marketing on Enrolment of Students at Private Management Colleges in Kathmandu (2018)MARKETING MIX AND STUDENTS’ ENROLMENT IN INSTITUTIONS OF HIGHER LEARNING (2021)Entrepreneurial Performance Model: A Business Perspective in the Digital Economy Era (2023)
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  • 2000Assessing School Choice: A balanced perspective67 cited
  • 2005Strategic marketing planning in international schools28 cited
  • 2012The Research on School Marketing: Current Issues and Future Directions – An Updated Version22 cited
  • 2012A New Educational Marketing Mix: The 6ps for Private School Marketing in Iran20 cited
  • 2004Marketing informal education institutions in Israel: the centrality of customers' active involvement in service development13 cited
  • 2011Adopting online taster courses in postgraduate recruitment: the case of a British business school7 cited

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