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Management of the advertising function · Study

BookManagement of the advertising function

Alfred R. Oxenfeldt1964

Book1964

Management of the advertising function

Alfred R. Oxenfeldt · Carroll W. Swan

14 citations·0/0 files stored·Wadsworth Pub. Co. eBooks

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Marketing and Advertising Strategies American History and Culture Advertising and Communication Studies

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2011Measuring Customer Attitudes Toward Single Vs. Hybrid Retail Formats: Impact Of Gender And Brand Name Familiarity

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Year1964

Typebook

Published1964-01-01

VenueWadsworth Pub. Co. eBooks

Languageen

Citations14

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW564595669

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