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Management of the advertising function
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Management of the advertising function (1964)Management of the advertising functionMeasuring Customer Attitudes Toward Single Vs. Hybrid Retail Formats: Impact Of Gender And Brand Name Familiarity (2011)Measuring Customer Attitudes …Understanding Attitudes and Predicting Social Behavior (1980)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)
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  • 2011Measuring Customer Attitudes Toward Single Vs. Hybrid Retail Formats: Impact Of Gender And Brand Name Familiarity11 cited

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