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Pursuing customers: an ethnography of marketing activities

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Management and Organizational Studies

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Marketing is - Socially Constructed Activity Setting Up Business Doing Management Purchasing Products Setting Prices Using the Media Working the Field Exhibiting Products In Perspective

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1999Value Transformation in Relationship Marketing 2021Qualitative Sociology Review 2010Who performs marketing? Dimensions of agential variation in market practice 2013Performing Sales: Material Scripts and the Social Organization of Obligation 1992Ethnographic Writing about American Culture 2007Human Memory, Social Process, and the Pragmatist Metamorphosis 2002Financial Knowledge, Documents, and the Structures of Financial Activities 2014Timing is money: managing the floor in sales interaction at street-market stalls

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