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Soap, sex, and cigarettes: a cultural history of American advertising
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  • 2017The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic review120 cited
  • 2010Where the wild brands are: some thoughts on anthropomorphic marketing119 cited
  • 2013Titanic: Consuming the Myths and Meanings of an Ambiguous Brand100 cited
  • 2009Indie Culture: In Pursuit of the Authentic Autonomous Alternative96 cited
  • 2017Consumption and teleoaffective formations: Consumer culture and commercial communications93 cited
  • 2009Wins, Winning and Winners: The Commercial Advertising of Lottery Gambling82 cited
  • 2014Who matters more? The impact of functional background and top executive mobility on firm survival81 cited
  • 2007Advertising visuals in global brands’ local websites: a six-country comparison79 cited
  • 2014Historical research in marketing theory and practice: a review essay62 cited
  • 2019The ‘big data’ myth and the pitfalls of ‘thick data’ opportunism: on the need for a different ontology of markets and consumption54 cited
  • 2001Always Historicize!45 cited
  • 2004FROM DESPICABLE TO COLLECTIBLE: The Evolution of Collective Memories for and the Value of Black Advertising Memorabilia38 cited
  • 2016Selling Sex Toys: Marketing and the Meaning of Vibrators in Early Twentieth-Century America32 cited

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  • 2017A legal history of lithography27 cited
  • 2018Reproducing “rhetrickery” in online fertility marketing: harnessing the “rhetoric of the possible”26 cited
  • 2009Marketing and Distribution25 cited