Electronic marketing and the consumer

Abstract

Electonic Marketing - Robert A Peterson Visions, Definitions and Implications Consumer Behavior in the Future - Jagdish N Sheth and Rajendra S Sisodia Television IS the Store - August E Grant Direct Response Television Electronic Sales Force Management at Mary Kay - Walter A Bradley and S Kregg Jodie Real Shopping in a Virtual Store - Raymond R Burke Electronic Marketing - Kenneth Hill The Dell Computer Experience Electronically Connecting Retailers and Customers - Fred Phillips et al Interim Summary of an Expert Roundtable Consumer and Corporate Adoption of the World Wide Web as a Commercial Medium - Sunil Gupta and Rabikar Chatterjee Is There a Future for Retailing on the Internet? - Sirkka L Jarvenpaa and Peter A Todd Privacy, Surveillance and Cookies - Larry R Leibrock Electronic Marketing - Joseph F Hair Jr and William W Keep Future Possibilities

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