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Electronic marketing and the consumer
0 references·8 citing·27 second hop
Electronic marketing and the consumer (1997)Electronic marketing and the consumerImproving Satisfaction and Loyalty of Online Shop Customer Based on E-Commerce Innovation and E-Service Quality (2022)Improving Satisfaction and Lo…The Differential Factors Influencing Online & Mobile Shopping Behavior (2017)The Differential Factors Infl…Information Technology and Changing Institutional Systems as They Shift from an Industrial to an Information Society: An Initial Comparative Analysis of the USA, Japan, and China (2009)Information Technology and Ch…Indicadores y dimensiones que definen la actitud del consumidor hacia el uso del comercio electrónico (2007)Indicadores y dimensiones que…Creating Retail Web Sites for Different Consumer Shopping Orientations (2002)Creating Retail Web Sites for…Market-Led Strategic Change: New Marketing for New Realities (2001)Market-Led Strategic Change: …Internet users versus non-users: drivers in internet uptake (2000)Internet users versus non-use…The internet and international marketing: Is there a fit? (1998)The internet and internationa…Increasing Returns and Long-Run Growth (1986)Strategic management of small firms in hostile and benign environments (1989)Innovation and Growth in the Global Economy. (1993)Electronic markets and virtual value chains on the information super-highway (1995)The Internet and International Marketing (1996)Exploring the Implications of the Internet for Consumer Marketing (1997)The impact of gray marketing and parallel importing on brand equity and brand value (2000)Small firm internationalization using digital platforms: an assessment and future research directions (2024)Mail and Telephone Surveys: The Total Design Method. (1982)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Building an internal marketing management calculus (2004)Strategic marketing in Chinese manufacturing companies (2008)A motivation-based shopper typology. (1985)Price Perceptions and Consumer Shopping Behavior: A Field Study (1993)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Structural Equations with Latent Variables. (1991)Advances in Consumer Research (2025)On the Evaluation of Structural Equation Models (1988)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Beyond pleasure and pain. (1997)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)E-commerce: Experiencia, Seguridad, Confianza y Satisfacción (2024)The impact of service innovation on customer satisfaction and customer loyalty: a case in Vietnamese retail banks (2024)
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Cited by

  • 1998The internet and international marketing: Is there a fit?134 cited
  • 2022Improving Satisfaction and Loyalty of Online Shop Customer Based on E-Commerce Innovation and E-Service Quality28 cited
  • 2001Market-Led Strategic Change: New Marketing for New Realities16 cited
  • 2002Creating Retail Web Sites for Different Consumer Shopping Orientations12 cited
  • 2000Internet users versus non-users: drivers in internet uptake10 cited
  • 2007Indicadores y dimensiones que definen la actitud del consumidor hacia el uso del comercio electrónico9 cited
  • 2017The Differential Factors Influencing Online & Mobile Shopping Behavior8 cited
  • 2009Information Technology and Changing Institutional Systems as They Shift from an Industrial to an Information Society: An Initial Comparative Analysis of the USA, Japan, and China0 cited

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