Customer Responsive Management: The Flexible Advantage

Karl B. Manrodt

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Customer Service Quality and Loyalty Quality and Supply Management Corporate Governance and Management

Abstract

An Introduction to Customer Responsiveness. The Evolving Economic Focus: From Conquest to Relationship. Why Should Organizations Be Responsive?. Customer Responsiveness is Activity Based. The Customer--Responsive Model. Examples of Customer--Responsive Organizations. The Customer Relationship Management Task. Delivery Coordination Management Task. Customer--Responsive Demand Economics. Customer--Responsive Cost Economics. Customer--Responsive Pricing. The Customer--Responsive Organization. Customer--Responsive Information Infrastructure. Responsive Relationships. The Evolving Business Focus: Production to Customer Responsiveness. Index.

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