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Customer Responsive Management: The Flexible Advantage
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Customer Responsive Management: The Flexible Advantage (1996)Customer Responsive Management: The Flexi…What differentiates successful strategic marketing among manufacturers in an emerging vs developed market? (2018)What differentiates successfu…Strategic marketing in times of recession versus growth: New Zealand manufacturers (2015)Strategic marketing in times …CHALLENGES FOR PRODUCT AND SERVICE PROVIDERS IN OPEN INNOVATION WITH CUSTOMERS IN BUSINESS-TO-BUSINESS MARKETS (2014)CHALLENGES FOR PRODUCT AND SE…The Mediation of Tourists Satisfaction on the Relationship between Tourism Service Quality and Tourists Loyalty: Five Stars Hotel in Jordanian Environment (2013)The Mediation of Tourists Sat…Co-creation of value for a public service (2011)Co-creation of value for a pu…Service innovation by SME (2009)Service innovation by SMELeverage2: interfunctional co‐ordination between logistics and information technology (1996)Leverage2: interfunctional co…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias in Mail Surveys (1977)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Marketing mix strategies during and after COVID-19 pandemic and recession: a systematic review (2021)Strategic marketing initiatives for small co-operative enterprises generated from SWOT-TOWS analysis and evaluated with PROMETHEE-GAIA (2021)Evolving to a New Dominant Logic for Marketing (2003)Open Innovation: The New Imperative for Creating and Profiting from Technology (2003)Theory Building From Cases: Opportunities And Challenges (2007)Can Government Policies Drive Open Innovation Type Platforms? Ideas from the MSC Malaysia Flagship Applications (2017)Service Management and Marketing: A Customer Relationship Management Approach (2000)Service-dominant logic: continuing the evolution (2007)On value and value co-creation: A service systems and service logic perspective (2008)INCUVA: A Meta-framework for Sustaining the Value of Innovation in Multi-cultural Settings (2013)Mapping Co-Creation and Co-Production in Public Administration: A Scientometric Study (2026)How information gives you competitive advantage (1985)Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence (1987)Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science (1991)The relationships among manufacturer product strategy, supply chain structure and supply chain inventory (2004)Kierunki rozwoju obsługi logistycznej (2010)The Knowledge-Creating Company (1998)Working knowledge: how organizations manage what they know (1998)Towards a New Model of Co-Creation of Value in E-Learning Service Systems (2011)Servitization of SMEs through Strategic Alliances: a Case Study (2019)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Measuring organizational performance in the absence of objective measures: The case of the privately‐held firm and conglomerate business unit (1984)DIRECTIONS AND TOOLS OF STRATEGIC MARKETING MANAGEMENT OF RETAIL TRADE ENTERPRISES IN MODERN RUSSIA ON THE BASIS OF QUALITY MANAGEMENT (2019)Analyzing the mechanism of strategic orientation towards digitization and organizational performance settings enduring employee resistance to innovation and performance capabilities (2022)
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  • 1996Leverage2: interfunctional co‐ordination between logistics and information technology21 cited
  • 2015Strategic marketing in times of recession versus growth: New Zealand manufacturers18 cited
  • 2018What differentiates successful strategic marketing among manufacturers in an emerging vs developed market?17 cited
  • 2013The Mediation of Tourists Satisfaction on the Relationship between Tourism Service Quality and Tourists Loyalty: Five Stars Hotel in Jordanian Environment17 cited
  • 2014CHALLENGES FOR PRODUCT AND SERVICE PROVIDERS IN OPEN INNOVATION WITH CUSTOMERS IN BUSINESS-TO-BUSINESS MARKETS15 cited
  • 2009Service innovation by SME14 cited
  • 2011Co-creation of value for a public service12 cited

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