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Guilt appeals in cause-related marketing

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References

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1998A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned877 cited
2007

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Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing

866 cited

1986Warmth in Advertising: Measurement, Impact, and Sequence Effects545 cited

Cited by

2014Tugging on Heartstrings: Shopping Orientation, Mindset, and Consumer Responses to Cause-Related Marketing142 cited
2018Attitudes and Donation Behavior When Reading Positive and Negative Charity Appeals135 cited
2012Are guilt appeals a panacea in green advertising?133 cited
2015Making ads less complex, yet more creative and persuasive: the effects of conventional metaphors and irony in print advertising129 cited
2020Priming social media and framing cause-related marketing to promote sustainable hotel choice129 cited
2016Are Ethical Consumers Happy? Effects of Ethical Consumers' Motivations Based on Empathy Versus Self-orientation on Their Happiness117 cited
2013Implications of Stealing Thunder for the Impact of Expressing Emotions in Organizational Crisis Communication112 cited
2016An Evolutionary Process Model of Cause‐Related Marketing and Systematic Review of the Empirical Literature112 cited
2013Shame‐Free Guilt Appeals: Testing the Emotional and Cognitive Effects of Shame and Guilt Appeals100 cited
2018When Guilt is Not Enough: Interdependent Self-Construal as Moderator of the Relationship Between Guilt and Ethical Consumption in a Confucian Context93 cited
2019Pride, Guilt, and Self-Regulation in Cause-Related Marketing Advertisements91 cited
2020Factors Affecting the Effectiveness of Cause-Related Marketing: A Meta-Analysis90 cited
2018Cause-related marketing persuasion research: an integrated framework and directions for further research84 cited
2019Antecedents and consequences of consumer skepticism toward cause-related marketing: Gender as moderator and attitude as mediator83 cited
2018The role of message specificity in corporate social responsibility communication82 cited
2019Cause-Related Marketing Research (1988–2016): An Academic Review and Classification80 cited