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Waiting in the Wings: A Larger Audience for the Arts and How to Develop It
0 references·4 citing·21 second hop
Waiting in the Wings: A Larger Audience for the Arts and How to Develop It (1992)Waiting in the Wings: A Larger Audience f…Visitors and Non-visitors (2022)Visitors and Non-visitorsEngaging consumers in esthetic offerings: conceptualizing and developing a measure for arts engagement (2015)Engaging consumers in estheti…Targeting university students in audience development strategies for opera and ballet (2008)Targeting university students…Arts and Culture in the Metropolis: Strategies for Sustainability (2007)Arts and Culture in the Metro…Measuring the Involvement Construct (1985)The Commitment-Trust Theory of Relationship Marketing (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Measuring the Audience Experience at the Jazzaldia Festival, San Sebastian, Spain (2021)Opera participants’ perceptions of brand resonance (2021)Standing Room Only: Strategies for Marketing the Performing Arts (1997)A New Framework for Building Participation in the Arts (2001)Machine learning methods for the market segmentation of the performing arts audiences (2009)Understanding customer satisfaction in opera: first steps toward a model (2010)The Effect of Performance Quality and Customer Education on Attitudinal Loyalty: A Cross-Country Study of Opera Festival Attendees (2019)Marketing culture and the arts (2021)Performing Arts, the Economic Dilemma: a Study of Problems Common to Theater, Opera, Music and Dance (1977)The Performing Arts in a New Era (2001)The Rise of the Creative Class (2002)Culture and Urban Revitalization: A Harvest Document (2007)Negotiating risk in property-based arts economic development: Exploring the innovative but untimely development partnership between the Seattle Art Museum and Washington Mutual (2014)Means and Ends: A Theory Framework for Understanding Entrepreneurship in the US Arts and Culture Sector (2015)Understanding audience segmentation: From elite and mass to omnivore and univore (1992)Changing Highbrow Taste: From Snob to Omnivore (1996)The theory of the leisure class; an economic study of institutions (2011)Classical Concert Visitor Types: Attendance Motivation, Expectation, and Experience (2025)
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  • 2007Arts and Culture in the Metropolis: Strategies for Sustainability32 cited
  • 2008Targeting university students in audience development strategies for opera and ballet22 cited
  • 2015Engaging consumers in esthetic offerings: conceptualizing and developing a measure for arts engagement21 cited
  • 2022Visitors and Non-visitors3 cited

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