Global Sourcing Strategy: R&D, Manufacturing, and Marketing Interfaces

Masaaki “Mike” Kotabe

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Outsourcing and Supply Chain Management International Business and FDI Global trade, sustainability, and social impact

Abstract

Preface Global Sourcing Strategy: An Overview The Case of European and Japanese Multinational Firms Sourcing Strategies and Market Performance Product and Process Innovations Corporate Product Policy Marketing Strategy New Product Development: The Japanese Model The Case of U.S. Multinational Firms Hollowing-Out Offshore Sourcing and Innovativeness New Trends Bibliography Index

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2006WHY DO SOME MULTINATIONAL CORPORATIONS RELOCATE THEIR HEADQUARTERS OVERSEAS?1993An Assessment of Theoretical and Methodological Development in International Marketing: 1980-1990 1999The Internalization of Exports: Firm- and Location-Specific Factors in a Middle-Income Country 2000Global Sourcing, Multiple Country-of-Origin Facets, and Consumer Reactions 2004Globalization, Marketing Resources, and Performance: Evidence From China 2002Pursuing competitive advantage through integrated global sourcing 1998Global Sourcing of Services and Market Performance: An Empirical Investigation 1996Emerging Role of Technology Licensing in the Development of Global Product Strategy: Conceptual Framework and Research Propositions

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