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Cited by

• 2011Scientific marketing management and the emergence of the ethical marketing concept43 cited
• 2012The transformative potential of marketing from the consumers' point of view40 cited
• 2013Snapshot Aesthetics and the Strategic Imagination33 cited
• 2013Practitioner accounts and knowledge production32 cited
• 2015Beyond the couch26 cited
• 2016Relevance, responsibility, critical performativity, testimony and positive marketing: contributing to marketing theory, thought and practice23 cited
• 2016Once upon a time there was a consumer…: stories of magic and the magic of stories22 cited
• 2011Macromarketing Roundtable Commentary—The Export of Marketing Education20 cited
• 2010Of a complex sensitivity in marketing ethics education17 cited
• 2023Critical and creative marketing pedagogies: confronting rhetoric, addressing inequality, inspiring change14 cited
• 2021‘Hey, you there! Marketing!’ On ideology and (mis)interpellation of the marketing educator as subject12 cited
• 2014Principles and levels of Mediterranean connectivity: Evidence from Prada's “Made in Worlds” brand strategy11 cited
• 2020Quão Plural é o Ensino de Marketing? Um Estudo Exploratório com Professores dos Cursos de Graduação em Administração6 cited