Museum Visitors’ Perceptions of Mobile Games: A Case Study

Abstract

Previous research in mobile gaming focused on use among grade school students and heavy gamers (e.g., Groff, Howells, & Cranmer, 2010; Poels, Kort, & Ijsselsteijn, 2012), but little is known about museum visitor usage. This study examined museum visitors' mobile technology habits and perceived uses of mobile games in museums. A survey of individuals on a local museum's mailing list found a positive relationship between visitors' familiarity with mobile devices and their perceptions of enjoyment and learning experiences with mobile games. This indicates that mobile games may be a welcome addition to the museum experience for heavy users of mobile devices. Additionally, gratifications among respondents for intention to play mobile games at museums were categorized as information discovery, entertainment, and information quality.

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