Sony vs Samsung: The Inside Story of the Electronics Giants' Battle For Global Supremacy

Sea‐Jin Chang

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International Business and FDI Management and Organizational Practices Business Strategy and Innovation

Abstract

Preface. Chapter 1. Sony and Samsung: Portraits of Two Global Competitors. Part 1: Strategic Analysis. Chapter 2. Prince and Pauper in the Analog World. Chapter 3. Digital Dream Kids and the Digital Sashimi Shop. Chapter 4. New Kids on the Block. Chapter 5. Wannabe Globals. Part 2: Organizational Process and Leadership. Chapter 6. Same Silos but Different Outcomes. Chapter 7. From Founders to Professionals Managers. Chapter 8. The Future of Sony and Samsung Electronics. Endnotes. Glossary. Index.

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