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Cited by

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• 2011Philip Kotler's Contributions to Marketing Theory and Practice71 cited
• 2012Characteristics of High Performance Organisations69 cited
• 2011Corporate social responsibility as cultural meaning management: a critique of the marketing of ‘ethical’ bottled water66 cited
• 2011Engaging communities: Ostrom's economic commons, social capital and public relations58 cited
• 2015Journal of Economic and Social Thought50 cited
• 2012Customer Perceptions of Value: Case of Retail Banking39 cited
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• 2018Global Crisis, Innovation and Change Management: Towards a New Systemic Perception of the Current Globalization Restructuring36 cited
• 2022Start-ups as drivers of economic growth32 cited
• 2012Renegotiating the terms of engagement: Public relations, marketing, and contemporary challenges29 cited
• 2016The analysis of marketing concept implementation in domestic enterprises22 cited