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Marketing strategy: a customer-driven approach
0 references·16 citing·58 second hopsampled
Marketing strategy: a customer-driven approach (1991)Marketing strategy: a customer-driven app…Service quality and store atmosphere on customer satisfaction and repurchase intention (2020)Service quality and store atm…Criteria evaluation for pricing decisions in strategic marketing management using an intuitionistic cognitive map approach (2018)Criteria evaluation for prici…Strategy and strategic management concepts: are they recognised by management students? 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  • 1996Exploring the Relative Effects of Salesperson Interpersonal Process Attributes and Technical Product Attributes on Customer Satisfaction78 cited
  • 2006Preference for Domestic Goods: A Study of Consumer Ethnocentrism77 cited
  • 2004A Decision Support System for evaluating operations investments in high-technology business67 cited
  • 1996Market segmentation: an integrated framework64 cited
  • 1997Target marketing and segmentation: valid and useful tools for marketing61 cited
  • 2001Restaurant Customer Complaint Behavior58 cited
  • 1998The SPACE Matrix: A Tool for Calibrating Competition57 cited
  • 1995Overcoming the barriers to market‐oriented product development51 cited
  • 1999A simultaneous model for innovative product categorysales diffusion and competitive dynamics50 cited
  • 1999The incorporation of an interactive external environment: an extended model of marketing relationships43 cited
  • 2010A strategic analysis of volunteer tourism organisations38 cited
  • 2014Strategy and strategic management concepts: are they recognised by management students?35 cited
  • 2018Criteria evaluation for pricing decisions in strategic marketing management using an intuitionistic cognitive map approach33 cited
  • 2020

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Service quality and store atmosphere on customer satisfaction and repurchase intention
32 cited
  • 1993Strategy Clusters in Japanese Markets: Firm Performance Implications31 cited
  • 1996Quality Function Deployment: A Valuable Marketing Tool20 cited