Beyond Performance: How Great Organizations Build Ultimate Competitive Advantage

Abstract

Foreword ix INTRODUCTION Excellence Found? Xiii Only a third of organizations both achieve and sustain excellence. Why so few? People have been working together for millennia you d think we d be better at it by now. And what s the cost to business and society that we re not? PART I WHY PERFORMANCE IS NOT ENOUGH CHAPTER 1 The Big Idea: Performance and Health 3 Performance is about delivering financial results in the here and now. Health is about the ability to do it year in, year out. The two are not the same. Some companies have neither others have just one. The ultimate competitive advantage lies in having both. But how? CHAPTER 2 The Science: Hard Facts behind the Soft Stuff 25 Health is every bit as measurable as performance. The path to health is just as clear as that to performance. The most exhaustive research ever undertaken in the field tells us so. Is a change in management accounting called for? PART II THE FIVE FRAMES CHAPTER 3 Aspire: Where Do We Want to Go? 47 Should we put more emphasis on short-term goals or long-term vision? Actually, it s the medium term that matters most. Is there a recipe for success? In fact, there are four. Discover what a lottery ticket has to do with deciding which one is right for your organization. CHAPTER 4 Assess: How Ready Are We to Go There? 77 You know where you want to go, but does your organization have the will and the skills to get there? Finding out isn t easy, but it is possible. Understand how through lessons learned from running a four-minute mile and observing disenfranchised monkeys. CHAPTER 5 Architect: What Do We Need to Do to Get There? 109 Now it s time to plan the journey to achieve your goals. Working out what to do to improve performance isn t enough you need to decide what not to do as well. And designing the how just as thoughtfully as the what will be the key to unlocking better health. CHAPTER 6 Act: How Do We Manage the Journey? 155 Staying the course requires flexibility adjusting as you go. Understand a tale of two pilots, put in place the right structure, and measure the right things. You ll need extraordinary amounts of energy, so use both military and marketing tactics to drive ownership. CHAPTER 7 Advance: How Do We Keep Moving Forward? 177 Now what? Keep changing! Once you ve built the infrastructure for continuous improvement and the leadership competencies to drive your organization forward, change will come naturally. Ultimate competitive advantage is yours. PART III PUTTING IT ALL TOGETHER CHAPTER 8 The Senior Leader s Role: Does Change Have to Start at the Top? 203 The senior leader casts a long shadow. The road to success is immeasurably easier if they embrace the role that only they can play. That means making it personal, getting the right team in place, and applying the right levels of challenge and support. CHAPTER 9 The Five Frames in Action: How Do You Make a Great Organization Even Better? 219 It s one thing to face the challenge of turning around a struggling organization. But how do you set about transforming when life is good? Follow one company as it makes its journey through the five frames. CHAPTER 10 Making It Happen: Do You Have What It Takes? 231 Now you ve got the knowledge, what are you going to do with it? Start by getting a firm grip on your organization s performance and health. Then work through the five frames. If the odds of becoming and staying excellent are to improve, it starts with you. Notes 243 Recommended Reading 261 Acknowledgments 263 About the Authors 269 Index 271

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