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Das Marketing von Investitionsgütern : theoretische und empirische Perspektiven eines Interaktionsansatzes
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Das Marketing von Investitionsgütern : theoretische und empirische Perspektiven eines Interaktionsansatzes (1978)Das Marketing von Investitionsgütern : th…Geschäftstypen im Industriegütermarketing (2004)Geschäftstypen im Industriegü…The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The economic institutions of capitalism firms, markets, relational contracting (1985)Comparative Economic Organization: The Analysis of Discrete Structural Alternatives (1991)Industriegütermarketing (2005)
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  • 2004Geschäftstypen im Industriegütermarketing10 cited

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