Markets in the firm : a market-process approach to management

Tyler Cowen · David Parker

76 citations0/0 files storedInstitute of Economic Affairs eBooks

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Organizational Management and Leadership Economic Theory and Institutions Management Theory and Practice

Abstract

Businesses around the world face increasing turbulence in their economic and social environments. The pace of change in market economies seems to be ever accelerating. In this book, the authors consider some of the implications for management of different views of the firm. They point to the need, in these days of global markets and increased uncertainty, for firms to be flexible and responsive to market-place requirements.

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