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The Desire for Unique Consumer Products, Innovativeness, and Conformity · Study

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ChapterThe Desire for Unique Consumer Products, Innovativeness, and Conformity

Ronald Earl Goldsmith2014

Chapter2014

The Desire for Unique Consumer Products, Innovativeness, and Conformity

Ronald Earl Goldsmith · Ronald A. Clark · Elizabeth Beard Goldsmith

12 citations·0/0 files stored·Developments in marketing science: proceedings of the Academy of Marketing Science

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Consumer Perception and Purchasing Behavior Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Market Dynamics

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References

2001Handbook of Positive Psychology 2008Handbook of Personality: Theory and Research 1992Handbook of Personality : Theory and Research 1989Measurement of Consumer Susceptibility to Interpersonal Influence 2001Consumers' Need for Uniqueness: Scale Development and Validation 1996Culture and conformity: A meta-analysis of studies using Asch's (1952b, 1956) line judgment task.1991Measuring Consumer Innovativeness 1977SCALES FOR THE MEASUREMENT OF INNOVATIVENESS

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2008What Motivates Nonconformity? Uniqueness Seeking Blocks Majority Influencearticle · 7 shared references 2011When Imitation Doesn’t Flatter: The Role of Consumer Distinctiveness in Responses to Mimicryarticle · 7 shared references 2015The Antecedents and Consequences of Travelers' Need for Uniqueness: An Empirical Study of Restaurant Experiencesarticle · 7 shared references 2005Market mavens: Psychological influencesarticle · 6 shared references 2008Unique like everybody else? The dual role of consumers' need for uniquenessarticle · 6 shared references 2000Use of the Need for Uniqueness Scale to Characterize Fashion Consumer Groupsarticle · 6 shared references

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Year2014

Typechapter

Published2014-10-31

VenueDevelopments in marketing science: proceedings of the Academy of Marketing Science

ISSN-L2363-6165

Languageen

Citations12

Files0 public / 0

ShelfConsumer Perception and Purchasing Behavior

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doi10.1007/978-3-319-11806-2_96

openalex_workW574372828

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