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Social marketing: strategies for changing public behavior

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1996Translating Health Psychology into Effective Health Communication159 cited

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1997A Social Values Segmentation of the Potential Ecotourism Market155 cited

2003Corporate social responsibility in international development: an overview and critique1139 cited

2016Social marketing’s consumer myopia137 cited

2020Family Tree of Theories, Methodologies, and Strategies in Development Communication134 cited