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Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces · Study

BookEnabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces

Madhu Viswanathan2008

Book2008

Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces

Madhu Viswanathan · S. Gajendiran

69 citations·0/0 files stored·Springer eBooks

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Innovation and Socioeconomic Development Financial Literacy, Pension, Retirement Analysis Education and Vocational Training

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2019Adopting Bricolage to Overcome Resource Constraints: The Case of Social Enterprises in Rural India 2007Understanding and enabling marketplace literacy in subsistence contexts: The development of a consumer and entrepreneurial literacy educational program in South India 2013Subsistence and Sustainability 2014Transformative Subsistence Entrepreneurship 2017Inequality and entrepreneurial thresholds 2012Market development at the bottom of the pyramid: examining the role of information and communication technologies 2008Marketing in Subsistence Marketplaces 2022Family responses to resource scarcity

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Year2008

Typebook

Published2008-01-01

VenueSpringer eBooks

Languageen

Citations69

Files0 public / 0

ShelfInnovation and Socioeconomic Development

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doi10.1007/978-1-4020-5769-4

openalex_workW577912586

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