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Verkaufsförderung
9 references·0 citing·25 second hop
Verkaufsförderung (1978)VerkaufsförderungFundamentals of marketing (2016)Fundamentals of marketingWerbung als Marketinginstrument (1976)Werbung als Marketinginstrume…Sales promotion - fast growth, faulty management (1976)Sales promotion - fast growth…Verbraucher-Promotions (1974)Verbraucher-PromotionsPromotion: Persuasive Communication in Marketing (1973)Promotion: Persuasive Communi…An Optimum Budget Allocation Model for Dynamic, Interacting Market Segments (1973)An Optimum Budget Allocation …A Model of Adaptive Control of Promotional Spending (1966)A Model of Adaptive Control o…Marketing definitions : a glossary of marketing terms (1960)Marketing definitions : a glo…The Process and Effects of Mass Communication (1955)The Process and Effects of Ma…An Operations-Research Study of Sales Response to Advertising (1957)Forecasting Sales by Exponentially Weighted Moving Averages (1960)Smoothing, Forecasting and Prediction of Discrete Time Series. (1964)Multivariate Analysis of Sales Responses of Competing Brands to Advertising (1972)An Empirical Model of Optimal Dynamic Product Launch and Exit Under Demand Uncertainty (2006)Research on Innovation: A Review and Agenda for Marketing Science (2006)Distributed Lags and Investment Analysis (1956)Optimal Advertising Policy Under Dynamic Conditions (1976)Young citizens, values and new/s media (2012)Should sequels differ from original movies in pre-launch advertising schedule? Lessons from consumers' online search activity (2017)Field Theory in Social Science (1952)The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis (1957)The structure and function of communication in society (2007)Relational network brands: Towards a conceptual model of place brands (2004)Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods (2011)Stakeholder marketing: a definition and conceptual framework (2011)Measurement and Effects of Attention to Media News (1986)Conceptualizing sources in online news (2001)The End of Mass Communication? (2001)The marketing of services: an approach (1974)Ensuring customer delight: a quality approach to excellence in management education (2005)Consumer debt in Australia: why banks will not turn their backs on profit (2006)Deal Proneness and Heavy Usage: Merging Two Market Segmentation Criteria (1980)Assessing Trade Show Functions and Performance: An Exploratory Study (1987)Price Promotions: Limiting Competitive Encroachment (1990)
this work references cited by second hop

References

  • 1955The Process and Effects of Mass Communication825 cited
  • 1960Marketing definitions : a glossary of marketing terms217 cited
  • 1966A Model of Adaptive Control of Promotional Spending110 cited
  • 2016Fundamentals of marketing96 cited
  • 1976Sales promotion - fast growth, faulty management53 cited
  • 1973An Optimum Budget Allocation Model for Dynamic, Interacting Market Segments22 cited
  • 1973Promotion: Persuasive Communication in Marketing14 cited
  • 1976Werbung als Marketinginstrument12 cited
  • 1974Verbraucher-Promotions12 cited

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