References

No references inside the corpus for this window.

Cited by

• 2008Exploring the Influences of Internal Branding on Employees' Brand Promise Delivery: Implications for Strengthening Customer–Brand Relationships148 cited
• 2009New tensions and challenges in integrated communications88 cited
• 2011Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises67 cited
• 2010Marketing metrics: Insights from Brazilian managers60 cited
• 2013Bridging Corporate and Organizational Communication: Review, Development and a Look to the Future43 cited
• 2017A multi-stakeholder IMC framework for networked brand identity32 cited
• 2018AN EXTENSION OF THE THEORY OF PLANNED BEHAVIOR TOWARDS BRAND EQUITY AND PREMIUM PRICE24 cited
• 2012Invisible communication: a challenge to established marketing communication23 cited
• 2014The Social Media Usage and the Transformation of Political Marketing and Campaigning of the Emerging Democracy in Indonesia18 cited
• 2017Implementing integrated marketing communications (IMC) through major event ambassadors16 cited
• 2015Perception Discrepancy of Public Relations Functions and Conflict among Disciplines: South Korean Public Relations Versus Marketing Professionals13 cited
• 2020Von der Kommunikationshoheit zur Polyphonie: Steuerungsverlust und Vielstimmigkeit in der Unternehmenskommunikation13 cited
• 2021