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Cited by

• 1997Conceptualizing the experiences of heritage tourists285 cited
• 1994Defining Competitiveness243 cited
• 2001Leadership style and market orientation: an empirical study214 cited
• 2008The notion of internal market orientation and employee job satisfaction: some preliminary evidence190 cited
• 1995The network paradigm and the marketing organization155 cited
• 2014Innovation's Second Step131 cited
• 1998Measuring market orientation in several populations130 cited
• 1994The marketing planning process: Behavioral problems compared to analytical techniques in explaining marketing plan credibility126 cited
• 2004Developing a brand performance measure for financial services brands123 cited
• 2003‘We Are All Customers Now . . .’ Rhetorical Strategy and Ideological Control in Marketing Management Texts*122 cited
• 1998Cultural domination: the key to market‐oriented culture?120 cited
• 1996Consumer selection criteria for banks in Poland119 cited
• 1999Issues and challenges in the positioning of service brands: a review116 cited
• 2002Operationalizing the Marketing Concept in the Nonprofit Sector115 cited