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Network Brand and Branding: A Co-opetitive Approach to Local and Regional Development · Study

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ChapterNetwork Brand and Branding: A Co-opetitive Approach to Local and Regional Development

Cecilia Pasquinelli2015

Chapter2015

Network Brand and Branding: A Co-opetitive Approach to Local and Regional Development

Cecilia Pasquinelli

8 citations·0/0 files stored·Springer eBooks

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Regional Development and Innovation Diverse Aspects of Tourism Research Regional Development and Policy

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References

2000”Coopetition” in Business Networks—to Cooperate and Compete Simultaneously 2006Local and Regional Development 2008Soft Spaces, Fuzzy Boundaries, and Metagovernance: The New Spatial Planning in the Thames Gateway 2001Location branding: A study of the branding practices of 12 English cities 2010Handbook of Local and Regional Development 2009Coopetition Strategy: A New Kind of Interfirm Dynamics for Value Creation 2007Territorial, Scalar, Networked, Connected: In What Sense a ‘Regional World’?2004Can a city communicate? Bradford as a corporate brand

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Year2015

Typechapter

Published2015-01-01

VenueSpringer eBooks

Languageen

Citations8

Files0 public / 0

ShelfRegional Development and Innovation

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doi10.1007/978-3-319-15329-2_4

openalex_workW580033442

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