After the reading this chapter you will be able to: \n \nUnderstand the importance of educating tomorrow’s entrepreneurial marketers today; \n \nRecognise that students need to undergo a clearly defined learning journey in order to become future successful entrepreneurial marketers; \n \nAppreciate the components of a learning journey incorporating the necessary features leading to effective entrepreneurial marketing action in individual students; \n \nAssess and analyse the nature of the various knowledge elements and competencies that can lead to the development of an entrepreneurial identity in students.
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