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PART A: INTRODUCING TRADE MARK LAW 1. Petty matters: about this book 2. Why trade marks? 3. Trade mark law and registration systems PART B: REGISTRABLE TRADE MARKS 4. Registration: the basic principles 5. Registration: special cases 6. Trade marks and generic terms 7. Nearly trade marks PART C: LAWFUL AND UNLAWFUL USE OF TRADE MARKS 8. Infringing acts 9. Non-infringing acts 10. Exhaustion of trade mark rights 11. Identical and similar marks, goods, and services 12. Reputation, unfair advantage and detriment 13. Well-known marks, famous marks, and dilution 14. The killing fields: opposition, cancellation, and revocation 15. Trade marks in court PART D: TRADE MARKS IN INDUSTRY AND COMMERCE 16. Trade marks in specific trade sectors 17. Transactions involving trade marks 18. Threats PART E: ISSUES FOR TRADE MARK OWNERS 19. Choosing a trade mark 20. The psychology of trade marks 21. Trade marks, images, icons, and social responsibility
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