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Trade Mark Law: A Practical Anatomy
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Trade Mark Law: A Practical Anatomy (2004)Trade Mark Law: A Practical AnatomyBrand response analysis: a Peircean semiotic approach (2013)Brand response analysis: a Pe…Australian Intellectual Property Law (2011)Australian Intellectual Prope…One, two, three: A practical brand anatomy (2010)One, two, three: A practical …Which Reputations Does a Brand Owner Need? Evidence from Trade Mark Opposition (2009)Which Reputations Does a Bran…The Market Value of R&D, Patents, and Trademarks (2009)The Market Value of R&D, Pate…Economic Analysis of Law (1974)Law and Economics (1988)The Trouble with Trademark (1990)Comparative Study on Copyright Exception for Teaching Purposes: Australia, Malaysia and the United Kingdom (2012)Drafting Copyright Exceptions (2020)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Measuring Brand Equity Across Products and Markets (1996)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Marka Maskotlarında Antropomorfizm Kullanımına Yönelik Göstergebilimsel Bir Analiz: Arçelik Markası Robot Çelik Vakası (2020)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Rebranding mergers: How attitudes influence consumer choices? (2012)Negotiating the meaning of brands (2013)Experiences Marketing: A Cultural Philosophy for Contemporary Hospitality Marketing Studies (2014)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Does the Stock Market Overreact? (1985)The Theory of Industrial Organization (1988)Anticipating promising services under technology capability for new product-service system strategies: An integrated use of patents and trademarks (2021)The impact of innovation on economic growth among G7 and BRICS countries: A GMM style panel vector autoregressive approach (2021)Building Brand Assets: The Role of Trademark Rights (2022)Reputation and imperfect information (1982)Technological Opportunity and Spillovers of R&D: Evidence from Firms' Patents, Profits and Market Value (1986)The Nash Bargaining Solution in Economic Modelling (1986)Harmonizing and Combining Large Datasets - An Application to Firm-Level Patent and Accounting Data (2010)Staggered boards and product innovations: Evidence from Massachusetts State Bill HB 5640 (2022)
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  • 2010One, two, three: A practical brand anatomy35 cited
  • 2009Which Reputations Does a Brand Owner Need? Evidence from Trade Mark Opposition27 cited
  • 2009The Market Value of R&D, Patents, and Trademarks23 cited
  • 2011Australian Intellectual Property Law19 cited
  • 2013Brand response analysis: a Peircean semiotic approach11 cited

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