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Persuasion in Advertising
16 references·15 citing·37 second hop
Persuasion in Advertising (2003)Persuasion in AdvertisingCommunication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…THE PSYCHOLOGY OF PERSONAL CONSTRUCTS (2010)THE PSYCHOLOGY OF PERSONAL CO…Age of propaganda: The everyday use and abuse of persuasion. (2007)Age of propaganda: The everyd…Wealth and Democracy: A Political History of the American Rich (2003)Wealth and Democracy: A Polit…Sources of Power: How People Make Decisions (2001)Sources of Power: How People …Free Trade Today (1999)Free Trade TodayThought Styles: Critical Essays on Good Taste. (1998)Thought Styles: Critical Essa…Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time (1991)Consumer Responses to Adverti…Reference Effects of Price and Promotion on Brand Choice Behavior (1989)Reference Effects of Price an…Brainstorms: Philosophical Essays on Mind and Psychology. (1980)Brainstorms: Philosophical Es…The Eiffel Tower and Other Mythologies (1979)The Eiffel Tower and Other My…How To Do Things With Words (1975)How To Do Things With WordsClass and Conformity: A Study in Values. (1970)Class and Conformity: A Study…Archaeology of Knowledge (1970)Archaeology of KnowledgeThe Presentation of Self in Everyday Life. (1956)The Presentation of Self in E…The Lonely Crowd: A Study of the Changing American Character (1951)The Lonely Crowd: A Study of …Circular economy and behaviour change: Using persuasive communication to encourage pro-circular behaviours towards the purchase of remanufactured refrigeration equipment (2019)Circular economy and behaviou…The Pro-Circular Change Model (P-CCM): Proposing a framework facilitating behavioural change towards a Circular Economy (2018)The Pro-Circular Change Model…How Rhetoric Theory Informs the Creative Advertising Development Process (2018)How Rhetoric Theory Informs t…Co-branding strategy in cause-related advertising: the fit between brand and cause (2017)Co-branding strategy in cause…How to Measure Alignment in Perceptions of Brand Personality within Online Communities: Interdisciplinary Insights (2016)How to Measure Alignment in P…Speech Acts in Written Advertisements: Identification, Classification and Analysis (2015)Speech Acts in Written Advert…IMPORTANCE OF CREATIVE ADVERTISING AND MARKETING ACCORDING TO UNIVERSITY STUDENTS’ PERSPECTIVE (2014)IMPORTANCE OF CREATIVE ADVERT…Does brand personality vary across retail brands and gender? An empirical check (2014)Does brand personality vary a…Message on a bottle: packaging the Great Russian past (2013)Message on a bottle: packagin…Assessing the impact of advertisement towards Malay consumers: an empirical study of fast food restaurants in Malaysia (2011)Assessing the impact of adver…`Click here': the impact of new media on the encoding of persuasive messages in direct marketing (2008)`Click here': the impact of n…Exploring brand personality congruence: Measurement and application in the casual dining restaurant industry (2007)Exploring brand personality c…Branding of Prescription Medicines to Australian Consumers (2007)Branding of Prescription Medi…A marketing perspective (2007)A marketing perspective‘Culture’ and the limits of innovation in marketing: Ernest Dichter, motivation studies and psychoanalytic consumer research in Great Britain, 1950s–1970s (2007)‘Culture’ and the limits of i…An Information Processing Theory of Consumer Choice (1979)A circumplex model of affect. (1980)Content Analysis: An Introduction to its Methodology. (1984)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall (1998)Interactivity and vividness effects on social presence and involvement with a web-based advertisement (2003)Communication and Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)Mood and judgment: The affect infusion model (AIM). (1995)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Advances in Consumer Research (2025)PSYCHOLOGICAL CONDITIONS OF PERSONAL ENGAGEMENT AND DISENGAGEMENT AT WORK. (1990)Framing Processes and Social Movements: An Overview and Assessment (2000)Users of the world, unite! The challenges and opportunities of Social Media (2009)Being and Nothingness (2022)Introduction to WordNet: An On-line Lexical Database * (1990)Positioning: The Discursive Production of Selves (1990)A Dynamic Theory of Organizational Knowledge Creation (1994)Race and the Education of Desire (1995)A Set of Principles for Conducting and Evaluating Interpretive Field Studies in Information Systems1 (1999)The Handbook of Journalism Studies (2009)The Intuitive Psychologist And His Shortcomings: Distortions in the Attribution Process (1977)Well-being : the foundations of hedonic psychology (1999)A Design Science Research Methodology for Information Systems Research (2007)An Evaluation of a Cognitive Theory of Response-Order Effects in Survey Measurement (1987)Assessing the Oppositional Culture Explanation for Racial/Ethnic Differences in School Performance (1998)Enforcing Social Conformity: A Theory of Authoritarianism (2003)Communication Theory as a Field (1999)The meme machine (1999)The mind in the machine: Anthropomorphism increases trust in an autonomous vehicle (2014)Shaping the Next One Hundred Years: New Methods for Quantitative, Long-Term Policy Analysis (2003)Naturalistic Decision Making (2008)Critical realism in case study research (2009)Sticking together or falling apart: In-group identification as a psychological determinant of group commitment versus individual mobility. 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References

  • 1956The Presentation of Self in Everyday Life.25,991 cited
  • 1975How To Do Things With Words21,513 cited
  • 1970Archaeology of Knowledge11,463 cited
  • 2010THE PSYCHOLOGY OF PERSONAL CONSTRUCTS8,573 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
  • 2001Sources of Power: How People Make Decisions2,155 cited
  • 1980Brainstorms: Philosophical Essays on Mind and Psychology.1,717 cited
  • 1970Class and Conformity: A Study in Values.1,110 cited
  • 1951The Lonely Crowd: A Study of the Changing American Character1,014 cited
  • 1991Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time564 cited
  • 1989Reference Effects of Price and Promotion on Brand Choice Behavior547 cited
  • 2007Age of propaganda: The everyday use and abuse of persuasion.465 cited
  • 1979The Eiffel Tower and Other Mythologies415 cited
  • 2003Wealth and Democracy: A Political History of the American Rich347 cited
  • 1999Free Trade Today285 cited
  • 1998Thought Styles: Critical Essays on Good Taste.

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153 cited

Cited by

  • 2018The Pro-Circular Change Model (P-CCM): Proposing a framework facilitating behavioural change towards a Circular Economy83 cited
  • 2019Circular economy and behaviour change: Using persuasive communication to encourage pro-circular behaviours towards the purchase of remanufactured refrigeration equipment75 cited
  • 2017Co-branding strategy in cause-related advertising: the fit between brand and cause61 cited
  • 2014IMPORTANCE OF CREATIVE ADVERTISING AND MARKETING ACCORDING TO UNIVERSITY STUDENTS’ PERSPECTIVE44 cited
  • 2015Speech Acts in Written Advertisements: Identification, Classification and Analysis43 cited
  • 2016How to Measure Alignment in Perceptions of Brand Personality within Online Communities: Interdisciplinary Insights41 cited
  • 2008`Click here': the impact of new media on the encoding of persuasive messages in direct marketing40 cited
  • 2007‘Culture’ and the limits of innovation in marketing: Ernest Dichter, motivation studies and psychoanalytic consumer research in Great Britain, 1950s–1970s34 cited
  • 2013Message on a bottle: packaging the Great Russian past28 cited
  • 2007Branding of Prescription Medicines to Australian Consumers22 cited
  • 2018How Rhetoric Theory Informs the Creative Advertising Development Process20 cited
  • 2007A marketing perspective16 cited
  • 2014Does brand personality vary across retail brands and gender? An empirical check14 cited
  • 2007Exploring brand personality congruence: Measurement and application in the casual dining restaurant industry13 cited
  • 2011Assessing the impact of advertisement towards Malay consumers: an empirical study of fast food restaurants in Malaysia12 cited