The Customer Centric Enterprise: Advances in Mass Customization and Personalization

Abstract

Introduction 1 The Customer Centric Enterprise ................................................ 3 Mitchell M. Tseng and Frank T. Piller Part II: Mass Customization and Personalization ........................................ 17 Key Strategies for Customer Centric Enterprises 2 Examination of Mass Customization Through Field Evidence............................................................................... 19 Bart MacCarthy, Philip G. Brabazon and Johanna Bramham 3 The Many Faces of Personalization ............................................ 35 An integrative economic overview of mass customization and personalization Kai Riemer and Carsten Totz 4 Economic Evaluation of Mini-Plants for Mass Customization ..................................................................... 51 A decentralized setting of customer-centric production units Ralf Reichwald, Frank T. Piller, Stephan Jaeger and Stefan Zanner 5 Customer Driven Manufacturing Versus Mass Customization ...........

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