The Transformation of Political Communication: Continuities and Changes in Media and Politics

Ralph M. Negrine

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Media Studies and Communication Social Media and Politics Media Influence and Politics

Abstract

PART ONE: TRANSFORMATION AND PROFESSIONALISATION The Transformation and professionalisation of political communication: what does it mean? Who are the professionals? PART TWO: THE TRANSFORMATION OF COMMUNCATION PRACTICES IN POLITICAL PARTIES AND GOVERNMENTS The emergence of the 'electoral-professional' party Political parties adapt to new technologies of communication The professionalisation of actors Governments and communication The transformation and professionalisation of political communication: the global context PART THREE: CONCERNS FOR THE FUTURE OF POLITICAL COMMUNICATION The transformation and professionalisation of political communication: its impact on politics The transformation and professionalisation of political communication: the professionalisation of everything and everyone?

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