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Understanding Consumer Behavior · Study

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ChapterUnderstanding Consumer Behavior

Jacob E. Gersen2023

Chapter2023

Understanding Consumer Behavior

Jacob E. Gersen · Joel H. Steckel

132 citations·0/0 files stored·Cambridge University Press eBooks

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Consumer Behavior and Market Dynamics Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

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2016Lifestyles, innovation attributes, and teachers' adoption of game-based learning: Comparing non-adopters with early adopters, adopters and likely adopters in Taiwan 2002A model of perceived value for leisure travel products 2010Six Sigma implementation in Ireland: the role of multinational firms 2013The Effect of Brand Associations on Customer Loyalty: Empirical Study on Mobile Devices in Jordan 2012Impact of Sports Sponsorship on Brand Image and Purchase Intention 2014Understanding the Psychology of Mobile Phone Use and Mobile Shopping of the 1990s Cohort in China 2008Marketing “smart” medical innovation: physicians' attitudes and intentions 2014Lifestyles and the adoption of information versus entertainment technologies: An examination on the adoption of six new technologies in Taiwan

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Year2023

Typechapter

Published2023-06-29

VenueCambridge University Press eBooks

Languageen

Citations132

Files0 public / 0

ShelfConsumer Behavior and Market Dynamics

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doi10.1017/9781108699716.002

openalex_workW583103445

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