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Understanding Consumer Behavior
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Understanding Consumer Behavior (2023)Understanding Consumer BehaviorLifestyles, innovation attributes, and teachers' adoption of game-based learning: Comparing non-adopters with early adopters, adopters and likely adopters in Taiwan (2016)Lifestyles, innovation attrib…Understanding the Psychology of Mobile Phone Use and Mobile Shopping of the 1990s Cohort in China (2014)Understanding the Psychology …Lifestyles and the adoption of information versus entertainment technologies: An examination on the adoption of six new technologies in Taiwan (2014)Lifestyles and the adoption o…The Effect of Brand Associations on Customer Loyalty: Empirical Study on Mobile Devices in Jordan (2013)The Effect of Brand Associati…Impact of Sports Sponsorship on Brand Image and Purchase Intention (2012)Impact of Sports Sponsorship …Six Sigma implementation in Ireland: the role of multinational firms (2010)Six Sigma implementation in I…Marketing “smart” medical innovation: physicians' attitudes and intentions (2008)Marketing “smart” medical inn…A model of perceived value for leisure travel products (2002)A model of perceived value fo…A Longitudinal Examination of American Business Ethics (1995)A Longitudinal Examination of…The Practice of Social Research (1989)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Diffusion of innovations. (2003)The nature of human values (1973)The Concept and Application of Life Style Segmentation (1974)Market Segmentation (2000)Knowledge of the Firm and the Evolutionary Theory of the Multinational Corporation (1993)Exploring internal stickiness: Impediments to the transfer of best practice within the firm (1996)Diffusion of Innovations 1 (2019)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)Lisrel 8: Structural Equation Modeling With the Simplis Command Language (1993)Why Don’t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior1 (2000)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Business Research Methods (2022)Brand Experience and Customer Loyalty in Dentistry: The Role of Perceived Brand Authenticity (2023)Determinants of Continuity in Conventional Industrial Channel Dyads (1989)Personal characteristics in college students' evaluations of business ethics and corporate social responsibility (1991)A Study of the Effect of Age and Gender upon Student Business Ethics (2012)The Effects of the Recession on Attitudes toward Business Ethics: An Inter‐temporal Study of Business Students in 2001, 2009, and 2010 (2013)Technological Pedagogical Content Knowledge: A Framework for Teacher Knowledge (2006)Understanding factors influencing ESL student teachers’ adoption of classroom response systems: an integration of TAM and AOI theory (2024)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)
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  • 2016Lifestyles, innovation attributes, and teachers' adoption of game-based learning: Comparing non-adopters with early adopters, adopters and likely adopters in Taiwan35 cited
  • 2002A model of perceived value for leisure travel products21 cited
  • 2010Six Sigma implementation in Ireland: the role of multinational firms13 cited
  • 2013The Effect of Brand Associations on Customer Loyalty: Empirical Study on Mobile Devices in Jordan11 cited
  • 2012Impact of Sports Sponsorship on Brand Image and Purchase Intention10 cited
  • 2014Understanding the Psychology of Mobile Phone Use and Mobile Shopping of the 1990s Cohort in China8 cited
  • 2008Marketing “smart” medical innovation: physicians' attitudes and intentions8 cited
  • 2014Lifestyles and the adoption of information versus entertainment technologies: An examination on the adoption of six new technologies in Taiwan6 cited
  • 1995A Longitudinal Examination of American Business Ethics6 cited

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