Strategic Public Relations

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32 citations0/0 files storedPalgrave Macmillan UK eBooks

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Public Relations and Crisis Communication Marketing and Advertising Strategies Corporate Identity and Reputation

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Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic imp

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2006An examination of educational institutions' knowledge performance 2017Gratitude mediates consumer responses to marketing communications 2014The risks of nation branding as crisis response: A case study of how the Danish government turned the Cartoon Crisis into a struggle with Globalization 1998Locating marketing within the corporate communication managing system 1997Marketing public relations: conceptual legitimacy or window dressing?2004Financial value and public relations 2003Integrating communications: is the ideal achievable?2001Das Konzept des Issues Managements: Paradigma strategischer Public Relations

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