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Strategic Public Relations
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Strategic Public Relations (1995)Strategic Public RelationsCommentary is free: Issue management and gaining capital with thought leadership (2022)Commentary is free: Issue man…Gratitude mediates consumer responses to marketing communications (2017)Gratitude mediates consumer r…The risks of nation branding as crisis response: A case study of how the Danish government turned the Cartoon Crisis into a struggle with Globalization (2014)The risks of nation branding …An examination of educational institutions' knowledge performance (2006)An examination of educational…Financial value and public relations (2004)Financial value and public re…Integrating communications: is the ideal achievable? (2003)Integrating communications: i…Das Konzept des Issues Managements: Paradigma strategischer Public Relations (2001)Das Konzept des Issues Manage…Public relations research: a tripartite model (2000)Public relations research: a …Locating marketing within the corporate communication managing system (1998)Locating marketing within the…Marketing public relations: conceptual legitimacy or window dressing? (1997)Marketing public relations: c…Employee-Organization Linkages: The Psychology of Commitment, Absenteeism, and Turnover. (1984)A review and meta-analysis of the antecedents, correlates, and consequences of organizational commitment. (1990)Market Orientation and the Learning Organization (1995)Assessing the psychometric properties of the Dimensions of the Learning Organization Questionnaire in the Korean business context (2008)Assessing Learning Organization Dimensions and Demographic Factors in Technical and Vocational Colleges in Iran (2012)Can e‐learning system enhance learning culture in the workplace? A comparison among companies in S outh K orea (2015)Effective Public Relations (1967)Die Bedeutung privater Weblogs für das Issue-Management in Unternehmen (2008)Excellence in Public Relations and Communication Management (2013)Issues Management: Ein Diskurs zwischen Theorie und Praxis (2013)Issues Management (2015)MANAGING PUBLIC RELATIONS (2018)The practice of public relations (1992)Principles of Corporate Communication (1995)Creating value through communication (2014)Strategic corporate communication and impact in Indian service sector (2016)Organizational Communication as an Effective Communication Strategy in Organizations and the Role of the Leader (2021)Case Study Research: Design and Methods (1984)Content Analysis: An Introduction to its Methodology. (1984)Case Study Research: Design and Methods (1991)Crisis Communication (2017)The Anatomy of a National Crisis: The Canadian Federal Government’s Response to the 2015 Kurdi Refugee Case (2020)Negotiating crises interpretations: The global rhetorical arena of the 2018 migrant caravan “crisis” (2021)Leadership and the New Science (1992)E‐CRM: customer relationship marketing in the hotel industry (2003)Book Review: Forum Marketing Research: Methodological Foundations (1977)Surveys in Social Research (1987)Research methods in the social sciences (2005)PR-Arbeit im Absatzmarkt (2015)Communication Strategies in Marketing Channels: A Theoretical Perspective (1990)Marketing management: analysis. planning. implementation and control (2000)Handbook of corporate communication and public relations : pure and applied (2004)Does Customer Relationship Management Activity Affect Firm Performance? (2008)The dimensionality of corporate communication management (CCM) (2019)Managing public relations (1998)The Utilisation of Integrated Marketing Communication Strategies by Small Retailers in Mankweng, South Africa (2014)Katılım Bankacılığı Sektörünün Finansal Performansında Dijitalleşmenin Rolü (2023)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Evolving to a New Dominant Logic for Marketing (2003)The Effect of Participation Effort on CSR Participation Intention: The Moderating Role of Construal Level on Consumer Perception of Warm Glow and Perceived Costs (2019)Customer gratitude in relationship marketing strategies: a cross-cultural e-tailing perspective (2020)Unveiling femvertising: examining gratitude, consumers attitude towards femvertising and personality traits (2024)Handbook of Theory and Research for the Sociology of Education. (1987)Pierre Bourdieu, The Field of Cultural Production: Essays on Art and Literature (1996)Answering the Call for a Standard Reliability Measure for Coding Data (2007)
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  • 2006An examination of educational institutions' knowledge performance52 cited
  • 2017Gratitude mediates consumer responses to marketing communications36 cited
  • 2014The risks of nation branding as crisis response: A case study of how the Danish government turned the Cartoon Crisis into a struggle with Globalization22 cited
  • 1998Locating marketing within the corporate communication managing system22 cited
  • 1997Marketing public relations: conceptual legitimacy or window dressing?20 cited
  • 2004Financial value and public relations16 cited
  • 2003Integrating communications: is the ideal achievable?16 cited
  • 2001Das Konzept des Issues Managements: Paradigma strategischer Public Relations14 cited
  • 2000Public relations research: a tripartite model12 cited
  • 2022Commentary is free: Issue management and gaining capital with thought leadership8 cited

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