References

• 2004Diffusion and success factors of mobile marketing521 cited
• 2009Mobile Marketing: A Synthesis and Prognosis518 cited
• 2009New Communications Approaches in Marketing: Issues and Research Directions321 cited
• 2009Mobile marketing research: The-state-of-the-art282 cited
• 2011Determinants of Consumer Perceptions toward Mobile Advertising — A Comparison between Japan and Austria263 cited
• 2008Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons262 cited
• 2009Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets214 cited
• 2011Personalized mobile advertising: Its key attributes, trends, and social impact159 cited
• 2007What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets149 cited
• 2011Attitudes towards Mobile Advertising – A Research to Determine the Differences between the Attitudes of Youth and Adults148 cited
• 2009Factors affecting consumers’ responses to mobile advertising from a social norm theoretical perspective142 cited
• 2010A Customer Lifetime Value-Based Approach to Marketing in the Multichannel, Multimedia Retailing Environment95 cited
• 2009Managing Service Quality within the Knowledge-Based Economy: Opportunities and Challenges12 cited

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