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Which university?: the factors influencing the choices of prospective undergraduates
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  • 2021Innovation in educational marketing: a study applied to Brazilian private higher education institutions20 cited
  • 2015Marketing in the Australian higher education sector17 cited
  • 2001How prospective students choose universities: a buyer behaviour perspective16 cited
  • 2005

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An Evaluation of Levels of Adaptation Used in the Teaching of Foreign University Degree Programs in China
14 cited