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How prospective students choose universities: a buyer behaviour perspective · Study

ThesisHow prospective students choose universities: a buyer behaviour perspective

Linda L. Brennan2001

Thesis2001

How prospective students choose universities: a buyer behaviour perspective

Linda L. Brennan

16 citations·0/0 files stored·Minerva Access (University of Melbourne)

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Consumer Behavior and Marketing Influence Higher Education Governance and Development Higher Education Research Studies

Abstract

Deposited with permission of the author. © 2001 Linda Brennan

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1951Coefficient Alpha and the Internal Structure of Tests 1966Generalized expectancies for internal versus external control of reinforcement.1993Research methods for business: A skill building approach 1986The Elaboration Likelihood Model of Persuasion 1994Distinguishing optimism from neuroticism (and trait anxiety, self-mastery, and self-esteem): A reevaluation of the Life Orientation Test.1994Marketing Research: An Applied Orientation 1985Measuring the Involvement Construct

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Year2001

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Published2001-01-01

VenueMinerva Access (University of Melbourne)

Languageen

Citations16

Files0 public / 0

ShelfConsumer Behavior and Marketing Influence

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openalex_workW92822537

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