English in Asian Popular Culture

Abstract

This chapter examines some of the social and cultural changes that have taken place in the Asian region over the past several decades to develop and sustain popular culture industries. It deals with two more case studies of Asian popular culture within a global diaspora in order to refer to the broader range of contexts in which Asian Englishes are received internationally. The chapter attempts to present a concise but comprehensive survey of the sociolinguistic literature on Asian pop culture Englishes. It opens with the observation that Western images of Asian popular culture are too limited by stereotypes of what genres and products are produced. The chapter aims to survey the large and growing literature that examines the roles of English in Asian popular cultures and draw some generalizations about how English is used in those popular cultures.

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