Book2017

Managing the Business Case for Sustainability

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Environmental Sustainability in Business Entrepreneurship Studies and Influences Sustainability and Innovation in Business

Abstract

Ecopreneurship combines entrepreneurship with ecological goals. It is about gaining competitive advantage with an entrepreneurial spirit and approach. The question is: what kind of competitive strategies do successful green entrepreneurs use and how are they able to combine environmental values with economic success? This chapter gives a conceptual and empirical overview of competitive strategies of ecopreneurs

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